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Pumped Up for “Pumped Up”

By gabbyt | Posted in Career on Friday, June 15th, 2018 at 6:40 PM

                Thunderous chanting could be heard this morning from the Crown Auto Group’s training room.

                A time honored tradition called “Pump Up” was celebrated today with the salesmen from all seven Crown Auto Group dealerships. This energy booster offered unique sales training in an electric atmosphere.


               Attitude was a big focus for this event. The goal of the morning was to get everyone’s blood moving and get people excited. You could never be too loud or too energetic at “Pumped Up”. With over one hundred people present at the event, a constant buzz of energy was felt throughout the room.

               Chan Paranaque from Crown Toyota started off the meeting surprising everyone with his large voice and hyped up the Crown crowd. The reaction to Paranaque’s “Who’s all Geeked Up?” was energized and enthusiastic.

                This tradition began in 2004 to educate and encourage staff in all seven dealerships. Don Saranchuk, General Manager of Crown Toyota, has been involved in Pumped Up since its beginnings. Saranchuk uses his certifications in training to educate his staff.

            “Don is one of the best trainers in North America,” said Anil Sharma, Sales Manager at Crown Toyota.

            The event offers salesmen the opportunity to meet with employees from other dealerships and share stories. With over one hundred salesmen present, diversity was strength with this training opportunity. The quarterly tradition of “Pumped Up” encouraged employees to get excited to learn new things. Employees ended the session pumped to take what they learnt and share it with others.


To learn more about your next career step with Crown Auto Group, visit us at

Ugly Tie Trade-In

By gabbyt | Posted in Community on Thursday, June 14th, 2018 at 6:17 PM

     Father’s Day is a time to think about the men in our lives. Father’s Day typically means barbecues and beer, but instead we want you to think about the health of the men in your lives.

     One in seven Manitoban men will experience prostate cancer at some point in their lives. Through your support, Crown Auto Group wishes to help those living with prostate cancer. We are continuing this Father’s Day tradition with our family and yours.

For the past four years Crown Auto Group has hosted the “Ugly Tie Trade-In” in support of Manitoban men living with Prostate Cancer. Thanks to your support, a donation of $25 for every vehicle sold at any of our Crown Auto Group dealerships will be given to the CancerCare Manitoba Foundation.

                From June 14 to 17, you can bring in your ugly tie and trade it in for a beautiful new vehicle, all in support of Manitoba men living with prostate cancer. This Father’s Day celebrate all the men in your lives with Crown Auto Group and CancerCare Manitoba Foundation.

Induction to the Crown Auto Group

By gabbyt | Posted in Career, Community on Wednesday, June 13th, 2018 at 8:43 PM

     Induction to the Crown Auto Group is not just for ceremonial purpose; it gives you real training. The classroom setting on the second floor of the Crown Toyota building was perfect for learning about what makes Crown Auto Group tick.

     Having so many different benefits, people, and places to learn about can be tricky for new employees. This is why Crown Auto Group decided that the best way to assure that everyone has everything they need is to start them off on the right foot.

     Crown Auto Group treats their employees like family. Spending an hour with each new employee was time well spent. Introducing members of the Crown Auto Group felt like a family reunion. New employees were introduced to the smiling faces of people such as Dhiya Dilawri, Vice President of Business Strategy and Development, or Brynn Rice, Human Resources Manager.

Induction shows employees how to find policies, training, and benefits through online resources and welcome questions with an Open Door Policy. Other topics discussed are charity projects, breakfast outings, and rewards programs.

“We share employee success stories to show that the Crown Auto Group is not just a job, it’s a career path,” said Brynn Rice, Human Resources Manager.

Training doesn’t stop with Induction. Programs such as Manager Training, 14 Day Sales Training, and course reimbursement are all offered from Crown Auto Group.

Crown Auto Group Supports Mood Disorders Association of Manitoba

By gabbyt | Posted in Community on Tuesday, June 12th, 2018 at 8:18 PM

     Crown Auto Group holds the Mood Disorders Association of Manitoba very close to their heart. Last year a member of the Crown Auto Group lost a family member due to mental illness and the whole auto group was affected by this tragedy.        Crown decided to no longer be silent about this illness that plagues many Manitobans each year.

     In May of 2017, Crown Auto Group started a campaign to produce donations for Mood Disorders of Manitoba. The money that was raised has been used to start a program called Turning Pages. It is aimed towards people aged 50-70 who are suffering from mental illness and have gone through loss and trauma.                     The six week program is the only one of its kind in Canada, and is open to all Canadians.

“The third leading cause of death in Manitoban men aged 50- 70 is suicide. ” Tara Brousseau Snider, Executive Director of MDAM spoke very passionately about Turning Pages, and Crown’s involvement with starting the program. “By partnering in this program you are saving lives.”

     Mood Disorders Association Manitoba was presented a very large cheque today, courtesy of Crown Auto Group. Totalling $3678.35, this donation was thanks to two programs ran in May by all seven Crown Auto Group dealerships, as well as              Crown Autobody and Glass.

     The rain did not damper the spirits of Crown Auto Group or MDAM, as there were smiles on everyone’s faces at Crown Acura for the cheque presentation.

“We are very appreciative of Crown’s support … We would not have (Turning Points) without them,” Brousseau Snider.

     One in five Canadians will experience mental health issues in their lifetime.          Crown Auto Group took initiative again this year to help support those struggling with a mood disorder or illness. Crown Auto Group donated has $7778.35 thanks to the support of their customers over the past two years.

     Each dealership gave a donation of $25 from every vehicle purchase during the month of May. Additionally, Crown Autobody and Glass offered free tire repairs for the entire month. Customers were asked to make a donation towards MDAM in exchange for the repair. The average donation for a tire repair this year at              Crown Autobody and Glass was $25, matching the previous year’s average donation.

     At the end of the ceremony, Brousseau Snider thanked Crown Auto Group, excited to be able to expand their Turning Points program.

To learn more about the Mood Disorders Association of Manitoba you can visit their website, or call their toll free line at 1 (800) 263-1460.

Hello world!

By blogsadmin | Posted in Uncategorized on Monday, September 12th, 2016 at 8:14 AM

Welcome to DealerFire Blogs. This is your first post. Edit or delete it, then start blogging!